Indonesia Exploride motorcycle adventure journey was launched on Sunday, February 20, 2011, at Jakarta. The project was initiated by motorcycle enthusiast and marketing professional Wulung ‘Ungki’ Damardoto.
The long-awaited motorcycle journey was finally revealed at the Press Conference by Djarum Bakti Budaya as the main sponsor and it was considered one of the most ambitious motorcycle expedition projects during its time.
Its main purpose was to explore and document the rich cultural heritage within the 25 provinces (Sumatera, Kalimantan, Sulawesi, NTT, NTB, Bali and Java) of Indonesia. The program starts a new spirit for the conservation of cultural heritage in the country.